Marketing campaign for the Stroum Jewish Community Center’s Seattle Jewish Film Festival. The 28th Seattle Jewish Film Festival (March 11-26, 2023) was “cinemanna” for film-lovers and our community: a cinematic feast for the eyes and, like manna from heaven, a surprise gift of sustenance for the soul.
The marketing campaign is the largest for a single program at the SJCC, reaching our community throughout the globe thanks to our virtual screenings. Taking place annually in March, the 2020 SJFF was postponed due to the pandemic and moved to a virtual only program later that year.
The Festival has kept its virtual screenings and it wasn’t until 2023 that in-person screenings had a strong presence in the lineup. The marketing in 2023 was focused on the in-person events, targeting our older audience throughout the greater Seattle area. We targeted adults 50+, focusing on those interested in film and those who identify as Jewish. We also did targeted campaigns based on the specific films, including teen screenings and the LGBTQ+ market. On the year, we were able to surpass goal for the year.
Marketing Strategy Highlights
The Plan
Collateral
Advertising
The advertising campaign for the 2023 Seattle Jewish Film Festival included
- Display ads on SeattleTimes.com (graph below)
- Ads on target audience websites through Programmatic Display campaign
- Seattle Times subscriber rewards promotions
- Video ads through YouTube to target audience
- Print ads in Seattle Times (weekend and Sunday editions)
SeattleTimes.com Display Ads
Complete campaign report here >>
Social Media – Paid Posts
Complete paid social report, click here >>
Social Media – Organic Posts
Take a look at the full social media report here >>. We did 112 social posts during the campaign that had 718 unique engagements. We use Sprout Social to manage our campaign.
Email Campaign
DDM Summary
We did a direct digital campaign targeting the demographics of adults 50+, Jewish, and film enthusiasts. Find the full report here >>.
SJFF Email Clicks
We did 15 email campaigns targeting our more than 26,000 community members through Mailchimp. Tickets on sale generated 1,300 clicks. Full report here >>
JDMS Creations 
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